I want to tell a story contrasting store bought versus local food. I want to showcase something that people don’t typically think of when thinking of local. I believe that people would stereotypically think of vegetables or some type of produce. I want to tell the story of pre-made cookies and homemade cookies utilizing as many local ingredients as possible.
-Image of pre-made store bought cookies with their uniform size and shape
-emphasize the point they are all about what is cheapest to produce
-Image of the ingredients list
-emphasize the point that there is no story to these ingredients: idea thought of in a boardroom, recipe formulated in a lab, product made in factory and then transferred to grocery store shelf to sit indefinitely
Compare to-
Cookies made with local ingredients:
-Image of each of the ingredients:
-milk from hatcher, jd creamery or west wind
- chocolate from olive and Sinclair
- eggs from local farmer
- butter from local dairy
- flour from Falls Mills
-All of these ingredients tell a story; of the farmer; of the land; of the animals; of the hard work and dedication; of the care given
-Explanation of each farm where ingredients come from
-Money spent on local ingredients stays in the local economy versus it going to a large corporation
-Image of both sets of cookies after cooking: local ones are unique and each has their own characteristics. Pre-made, pre-cut ones are uniform. They look factory made.
No comments:
Post a Comment